Versace & Michael Kors: The merge of two power houses!

It’s the news that has shaken the entire fashion industry, New York based global luxury group Michael Kors announced they purchased the outstanding shares of Italian luxury fashion house Gianni Versace for a total enterprise value of AUD$2.7bn.

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John D. Idol, Chairman and Chief Executive Officer of Michael Kors Holdings Limited, said, “The acquisition of Versace is an important milestone for our group. Versace was founded in 1978. For over 40 years, Versace has represented the epitome of Italian fashion luxury, a testament to the brand’s timeless heritage. We are excited to have Versace as part of our family of luxury brands, and we are committed to investing in its growth. With the full resources of our group, we believe that Versace will grow to over US$2.0 billion in revenues. We believe that the strength of the Michael Kors and Jimmy Choo brands, and the acquisition of Versace, position us to deliver multiple years of revenue and earnings growth.”

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Mr. Idol continued, “Donatella’s iconic style is at the heart of the design aesthetic of Versace. She will continue to lead the company’s creative vision. I am thrilled to have the opportunity to work with Donatella on Versace’s next chapter of growth.”

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This is a very exciting moment for Versace,” said Donatella Versace. “It has been more than 20 years since I took over the company along with my brother Santo and daughter Allegra. I am proud that Versace remains very strong in both fashion and modern culture. Versace is not only synonymous with its iconic and unmistakable style, but with being inclusive and embracing of diversity, as well as empowering people to express themselves. Santo, Allegra and I recognize that this next step will allow Versace to reach its full potential. We are all very excited to join a group led by John Idol, whom I have always admired as a visionary as well as a strong and passionate leader. We believe that being part of this group is essential to Versace’s long-term success. My passion has never been stronger. This is the perfect time for our company, which puts creativity and innovation at the core of all of its actions, to grow.”

Donatella added, “Santo, Allegra and I will become shareholders in Capri Holdings Limited. This demonstrates our belief in the long-term success of Versace and commitment to this new global fashion luxury group.”

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Jonathan Akeroyd, Chief Executive Officer of Versace, said, “Since I joined Versace over two years ago, our focus has been on leveraging the company’s heritage and strong brand recognition worldwide, which has allowed us to experience significant growth in all regions. Donatella’s unmatched vision has led to the continued and growing success of our brand. I am thrilled to be joining Capri Holdings Limited, which will be instrumental in accelerating our growth globally.”

Strategic Initiatives and Transaction Rationale

As part of their strategic plan for Versace’s long-term growth, they intend to execute on the following key initiatives:

  • Grow Versace to US$2.0 billion in revenues globally
  • Build on Versace’s luxury runway momentum
  • Enhance Versace’s powerful and iconic marketing
  • Increase global retail footprint from approximately 200 to 300 stores
  • Accelerate e-commerce and omni-channel development
  • Expand men’s and women’s accessories and footwear from 35% to 60% of revenues

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The acquisition of Versace is expected to deliver a number of benefits to (the newly renamed MK Holdings) Capri Holdings:

  • Opportunity to help grow the group’s revenues to US$8.0 billion in the long-term
  • Expand the global luxury group to include three iconic founder-led brands defined by fashion luxury products with a reputation for world-class design and innovation
  • Diversify their geographic portfolio from:
    • 66% Americas to 57% Americas
    • 23% Europe to 24% Europe
    • 11% Asia to 19% Asia
  • Potential to create long-term operational synergies

 

Photo Credit: Ron Adnar

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