Due to popular demand, Aussie swimwear label TJ Swim is set to release its first ever men’s collection on October 31st. Globally recognised thanks to its powerful social media campaigns and impressive 24-year-old founder, TJ Swim is already a favourite in the world of women’s swimwear, and now it’s the guys’ turn.
“All year we’ve been questioned by our customers about when we would be releasing a men’s swim line, and we agreed it would be a step in the right direction to design the perfect beach short,” said Tara Jane.
Just in time for Christmas, the men’s collection is the epitome of simplicity and style. Available in three understated colours; Blue, Khaki and Stone Grey, the men’s beach shorts are timeless and transitional. Guys can choose to wear the TJ Swim beach shorts to a pool party, the beach, or paired with a casual button up for a beer at the beachfront bar.
“They’re designed for the modern male, allowing him to transition effortlessly between his summer adventures,” said Tara Jane.
Men who shy away from big logos and flashy branding will love the understated elegance of the TJ Swim beach shorts, as the only visible branding is a dainty embroidered ‘TJ Swim’ on the hemline. These shorts were created with TJ Swim’s theme of “minimal luxe” in mind and are 100% cotton.
“After weeks of research into what men look for in their swimwear along with what design details and colours would perfectly align with our brand, we have created an on-trend premium quality beach short,” said Tara Jane.