Kahlua’s study finds half of the people who missed a life moment were trying to capture it on Social media

shutterstock_254896714.jpgActively championing the sentiment of life, in a Kahlua survey of millennials, over 90% said it’s important to live in the moment, while more than half have missed an important moment because they were trying to capture it for their social media chanels.  The irony!

Kahlua-ZeroLikes-ExhibitionThe Zero Likes Given exhibition by Kahlua, hosted by ‘Orange is the new Black’ actress Jackie Cruz, calls on people to remember what real life is about and to enjoy life in the moment.   The initiatives hopes to liberate as an opportunity to brush up on skills that involve genuine human connection by substituting their virtual sense of selves and appreciating real life moments.

Kahlua’s study also found more than a third of people check for likes a minute or less after posting.

“I enjoy posting photos that I find interesting, but I don’t obsess over my social media numbers – I’d prefer to sip an espresso martini with my friends than to continuously check my like count any day,” said ‘Orange is the New Black’ actress, Jackie Cruz as she describes the age of the double tap,. “That’s why Kahlua and I created the Zero Likes Given exhibition, people need to take likes, and themselves less seriously. With the intensity of social media nowadays, it’s a refreshing reminder to live in the moment and to have some fun.”

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Kahlua, the Mexican coffee liqueur, made with 100% Arabica coffee beans began in 1936 in Mexico. Grown on a 1.25 – 1.55 miles altitude, the coffee used in the making of Kahlua is associated with a rich intense flavor and high quality. Since the 80’s Kahlua has been the world’s leading coffee liqueur and withholds its position due to its unique, characteristic taste profile in combination with the increased global consumer demand for versatile coffee cocktails.  

Surprisingly, one third of the millennials surveyed say they would miss social media more than they would miss sex, if stranded alone on an island.  “I enjoy posting photos that I find interesting, but I don’t obsess over my social media numbers – I’d prefer to sip an espresso martini with my friends than to continuously check my like count any day,” said ‘Orange is the New Black’ actress, Jackie Cruz. “That’s why Kahlua and I created the Zero Likes Given exhibition, people need to take likes, and themselves less seriously. With the intensity of social media nowadays, it’s a refreshing reminder to live in the moment and to have some fun.”

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Find your #BottomNine, Let’s Do it!

To celebrate zero liked images on social media, Kahlua created the #BottomNine website so consumers from all over the globe can also join in on the action. This #BottomNine tool allows people to login with their Instagram account and generate their nine least liked images on Instagram so consumers can reminisce about these forgotten gems. You can create your own #BottomNine by visiting clicking on the image

To celebrate the beauty of “unliked” images, the Zero Likes Given exhibition by Kahlua will pop up in New York City.   Inside the gallery, dozens of Instagram gems – originally posted from consumers all over the world and consisting entirely of zero-liked photography – will be on display.   One highlight… the oldest zero-liked Instagram image, which was posted in 2010, a day after Instagram first launched.

 

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