David Jones previewed the Spring Summer 2019 season, On the Bright Side, presenting a selection of the best of David Jones’ Australian and international collections. David Jones Ambassadors Jessica Gomes and Victoria Lee were joined by a stellar line-up of talent, including David Jones’ SS19 Face of Menswear Tom Derickx, and international sensation and star of the On the Bright Side campaign,Dilone.
The anticipated event commenced late morning at the iconic Sydney Opera House, where 100 guests attended a fashion presentation and intimate lunch in the light-filled Concert Hall Northern Foyer. Over-looking the Sydney Harbour, David Jones’ SS19 Season Preview captured the essence of a new spring summer season underpinned by optimism, warmth and joy. Viewed from above, John Olsen’s seminal mural Salute to Five Bells and the distinctive royal purple carpet set a spectacular stage for 23 striking international and Australian looks, and a performance by breakout talent and Aria nominee Odette.
A noted addition to the event was David Jones’ signature houndstooth, first introduced in monochrome in the late 1950’s and reinstated for On the Bright Side in neon pink, blue, green and yellow.
Fashion featured in the preview showcased the growing collection of exclusive Australian and international brands for the 181-year-old department store. Among the pieces featured, new international brands joining David Jones were debuted including Carolina Herrera, Toni Maticevski, Roksanda and Johanna Ortiz, alongside celebrated Australian designers such as Carla Zampatti, Ginger & Smart and Bianca Spender.
The David Jones SS19 Season Preview comes as precursor to Bright Night, a new format David Jones SS19 Collections Launch on September 4th hosting 1500 customers for an evening event to celebrate the arrival of the new season and the opening of all the womenswear floors at the David Jones Elizabeth Street Flagship Store in Sydney.
The Bright Night celebration will see David Jones customers join celebrities, media, stylists and David Jones ambassadors for a night of entertainment, including a travelling fashion runway of the latest SS19 season looks, music and experiences celebrating a bright and bold new season.
In the lead up to Bright Night, the level 2 womenswear floor, home to brands including J Crew, Madewell, Country Road and Bec & Bridge was opened on last week. Later this month, the highly anticipated international and Australian designer womenswear floor opens on level 3, with Level 4, home to intimates, swim and the Rose Clinic opening on the night of September 4 launch. The pinnacle this year will be the re-opening of the iconic Ground floor in early December with the completed Elizabeth Street Flagship grand opening scheduled for March 2020.
David Jones General Manager of Womenswear Bridget Veals said, “As a first for us in a season with multiple moments of celebration, the SS19 Season Preview will unveil new retail spaces, over 65 new womenswear brands and marks an exciting new chapter for David Jones. We are thrilled to be bringing our famous Collections Launch runway direct to our customers on Wednesday 4th September 2019 at the unveiling of the new womenswear floors of our iconic Elizabeth Street Flagship.
The new route for the 3700km drive
from Alice Springs to Gold Coast has been announced. Raising funds for Cancer Research!