“Do or do not – there is no try” says Jedi Master YodaTM to Luke Skywalker in “Star WarsTM: The Empire Strikes Back”. Then, using the Force, he lifts an X- WingTM out of the swamp – thus making what was impossible for Luke possible. LEGO® GmbH took this scene to heart and now presents, on the occasion of “The Force Friday”.
With the landing of the LEGO® Star WarsTM X-WingTM on the longest glacier of the SwissAlps, LEGO® GmbH also celebrates a very special partnership: The license agreement signed over 20 years ago between the LEGO® Group and Lucasfilm started an intergalactic success story which has connected people across generations and countries ever since.
The LEGO® Star WarsTM X-WingTM built entirely from 2.5 million LEGO® pieces by LEGO® Certified Professional Georg Schmitt, along with a 10-person team, spans an impressive 10 x 10 metres. The building of the LEGO® Star WarsTM X-WingTM took over 1,500 hours of work.
“LEGO® Star WarsTM has inspired children and adults across the world for 20 years and stands for limitless building and play. Bringing a life-sized LEGO® Star WarsTM X-WingTM to the Jungfraujoch symbolises the power of creativity and shows that the new LEGO® Star WarsTM sets allow us to play out the story after the latest episode”, explained Florian Gmeiner, Senior Marketing Director for LEGO GmbH.
“Playing with LEGO® bricks lets the imagination soar and allows us to tell stories and sometimes even master challenges. With this event, we’d therefore like to invite everyone to believe in their dreams and their potential because: ‘The Force is in your hands’”, Gmeiner further stated.