YouTube Originals partners with global superstar Justin Bieber on his first-ever docuseries, “Justin Bieber: Seasons,” to premiere on Monday, January 27. It’s a full circle moment for Justin Bieber as the series brings him back to YouTube, where it all started. The YouTube Originals homecoming for Justin Bieber harks back to when he skyrocketed to fame in 2007 after being discovered on the global platform. He is currently the most subscribed artist on YouTube (47.8 million subscribers), appears in six videos with over one billion views and has over 19 billion views on his Official Artist Channel. The colourful story is inline with the YouTube’s programming vision of spotlighting authentic struggles and real life triumphs.
“When I was getting started, YouTube provided me a platform and a community where I could share music, experiences and moments with my fans,” said Justin Bieber. “It feels great to partner with YouTube for this original documentary series. I want my fans to be part of this journey.”
Justin Bieber: Seasons is an all-access, 10-episode original documentary series chronicling the making of Justin Bieber’s first album in four years. The show is a raw, powerful and intimate look at Bieber’s process of creating new music and the motivation for this new album told through the lens of his closest confidants, friends, collaborators and Bieber himself.
The series will also feature a behind-the-scenes look at Bieber’s private life, including never-before-seen footage of his wedding to Hailey Bieber and his day-to-day alongside those in his inner circle.
With brand new music scoring the episodes, Justin reflects on the highs and lows of growing up in the public eye as he invites his fans on the journey leading up to the release of the highly-anticipated and most personal album of his career.
The pilot premieres on Monday, January 27 with new episodes premiering free with ads each Monday and Wednesday at noon ET. Fans can sign up for YouTube Premium to get early access to new episodes and watch the series ad-free.
The YouTube Originals partnership with Justin Bieber joins a robust slate of music and personality-focused original series and specials including “Coldplay: Everyday Life – Live in Jordan,” “How to Be: Mark Ronson,” “Almost Ready” with Shay Mitchell, “Taylor Swift – Lover’s Lounge (Live),” “Kevin Hart: What the Fit,” ”Liza on Demand” starring YouTube’s Liza Koshy, “MALUMA: Lo Que Era, Lo Que Soy, Lo Que Seré,” “Ariana Grande: Dangerous Woman Diaries” and “Demi Lovato: Simply Complicated.” Upcoming 2020 projects with top personalities include documentaries with Paris Hilton and Dude Perfect as well as season three of the hit scripted series, “Cobra Kai.” YouTube is also investing heavily in learning-driven original programming.
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Photography: Jack Fordyce