Today, on International Women’s Day March 8th, L’Oreal Paris launches in five countries (France, Spain, Argentina, Canada, U.S.) and later this year in a further six countries, the program Stand Up aiming to drive awareness of street harassment with a call-to-action on a global scale.
Bystander intervention is the term for witness action to defuse situations and make public spaces safer. To build this global movement, Stand Up will take its training into the heart of local communities in partnerships with key NGOS working on gender equality in each country.
Driving a cultural shift to tackle street harassment through a dedicated training website and across social media, Stand Up will teach the abovementioned 5 D’s, beginning with Distraction, the simple act of interrupting an incident by asking the time or pretending to be lost. By opening the public eye to the scale of harassment women, in particular, experience, Stand Up aims to simultaneously discourage harassers, support victims and encourage bystanders to intervene.
Living by its revolutionary I’m worth it tagline, L’Oreal Paris has multiplied brand initiatives to break down the barriers that prevent women from fully believing in and realizing their self-worth. Leveraging its global reach, today the Stand Up movement takes the brand’s support for women into the public space by tackling the intimidating behaviors that impact girls’ and women’s very sense of freedom to move through the world.
Stand Up Against Street Harassment is now live, with a second major awareness push during anti street harassment week, starting April 19th.
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