Over the next decade the continued emergence of plant-based protein, foods for the health conscious and dietary requirements will be worth over $25 billion by 2030, Veganism had a hard wrap in the beginning but in the last year has been the most searched item in Australia on Google. It’s now not uncommon for it to be the main selling point in food service commodities in our supermarket aisles, food delivery services, fashion and health industries as the mindset that transcends dietary requirements or preference shapes entire lifestyles and world views.
If you’re not familiar with the brand, it first came to fame with its series of potato and sweet potato based loaded fries becoming an instant hit with the vegan market of Melbourne and then Sydney, Perth, Brisbane, Adelaide before heading across the pond to New Zealand.
Today it leads the charge as the McVegan fast food choice for the health conscious and dietary persuasion. While the hot dog was pretty ordinary, their interpretations of “Phish” and ‘beef’ burgers left quite an impression to this inexperienced vegan diner.
For meat burger lovers crossing over, you might argue that their burgers rely on the sauce as the actual patties tend to be flavourless but healthy for you. It’s a great alternative to the sometimes heavy feeling meat can leave in your body and it’s recent disappearance from Menulog and to Ritual makes this an even healthier choice.
What would really make this place cool as it continues to take the charge with promotional waffles and pizza bites among many other regular novelties it throws into the mix, would be a dessert range.
Photography; Unique Health Products
Sources: CSIRO, Woolworths Australia, ABS
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