Pizza Hut International marks the 25th Anniversary of its iconic Stuffed Crust Pizza this week. The brand was the first to bring Stuffed Crust to market, revolutionising how pizza is created and consumed by millions of fans around the world.
The love for Stuffed Crust has translated globally, bringing more than 40 iterations to cheese-loving consumers in over 110 countries. And, while the concept has been copied by many, none matched the original.
“Stuffed Crust is a nod to our love of pizza, and continues to be a canvas for innovation,” said Vipul Chawla, president, Pizza Hut International. “We are not only celebrating 25-years, but rather how one idea, like eating pizza backwards, can help in our own way to unite the world.”
Gooey cheese met traditional crust in 1995, and Stuffed Crust was born three years after a former food scientist on Pizza Hut’s culinary team suggested the concept. Had it not been for their belief in the idea, the complexity, cost, training and skepticism may have meant a world without Stuffed Crust.
“Our culinary teams are always innovating and ensuring our consumers get the tastiest pizzas, period. When you have a great product that resonates, you need to believe and persevere to bring it to the world,” says Ana Maria Rodriguez, chief food innovation and quality officer, Pizza Hut International.
“The drive and passion to deliver the best pizza brings people together is what brought Stuffed Crust to market. It broke the rules, putting cheese where no one imagined. Today, it continues to surprise and delight with new flavors, shapes and stuffing.”