The Designer, Founder and Artistic Director of Y PLUS, Yakup Bicer has his muse from his roots, his traditions and his history: The superheros and Champions of Turkey “PEHLIVANS”. He wanted to share this cultural treasure , Champions who Inspired the whole world with having thousands of admirers once, representing power, courage and authenticity; with the new generation, from a different angle.
Bicer, believes the power of owning the values and culture, getting inspiration from history, strengthens his design language.
With its extraordinary forms, Y PLUS breaks the rules, changes the perception of style, but with comfort. Regardless of gender and age, from streets to elegance, urban to high end, sophisticated and avant-garde styles are the “NEW COOL” of the brand.
Music: Sinan Akcil, Ferah Zeydan – Mucize
Choreography: Oner Evez,
Creative Consultant: Ceyda Balaban
Styling: Oguz Erel
Hair & Makeup: MAAG with L’Oreal & MAC.