Professor Janek Ratnatunga is the CEO of the Institute of Certified Management Accountants and asks the question…. He has held senior appointments at the University of South Australia, Monash University, University of Melbourne, and the Australian National University in Australia; and the Universities of Washington, Richmond and Rhode Island in the USA. Prior to his academic career he worked as a chartered accountant with KPMG. He has also been a consultant to many large Australian and international companies and to the World Bank.
Cost-benefit analyses that compare quality-cost relationships, profits, and market share with the risks of failure may be at the heart of decisions to prematurely launch products that are known to be faulty, according to Professor Janek Ratnatunga, CEO of the Institute of Certified Management Accountants (ICMA).
Professor Ratnatunga believes it is time to consider the management accounting implications, “when the faults of some of these products are so great that corporations are actually launching glorified killing machines.”