The wait is finally over after the daily teases on her social. Aurora’s third EP finally dropped last week , AURORA’s third EP was released last week with a theatrical almost flamboyant first single that swoops, soars and rotates with pulse, heart and melody.
“ANIMAL for me is a very ironical song. It’s raw because we are raw, it’s sensual because nature is sensual. It’s wrong and strange because the world is wrong and strange. It’s free because we should be free. There is a lot of things I hate about us, (next to all the things I love) and part of me hate the industrial part of the music industry. And that is exactly why the song had to sound the way it did. Because it’s a way for me to make. A bit fun of it. Still Aurora, but with elements form that world. For me, It amplifies the irony in all of it. The world we all have mixed feelings about. Because it’s so easy to show people something horrible, something deep and we still choose what we want to see. And that is the must fun thing with it all.” she teased in the build up to the release of the first single. Her description couldn’t be more conflicted, yet accurate. Continue reading Aurora: The Nordic ‘Animal’ (Listen Now)
As we muddle through the week with the Australia Day long weekend in sight, we take a look at some of the country’s movers and shakers representing the country on the global stage.
It was their ‘remodelling’ of Kanye West’s ‘Gold Digger’ that got our attention. Remember this?
It’s almost as though the “Global Beer Market Analysis & Trends – Industry Forecast to 2027” predicted it would happen. A comprehensive study that detailed market analysis with inputs derived from industry professionals across the value chain. A special focus on 23 countries such as U.S., Canada, Mexico, U.K., Germany, Spain, France, Italy, China, Brazil, Saudi Arabia and South Africa, among others. In observing the innovation and culture of the beer experience overseas, it’s only a matter of time before some semblance of these on-trend interpretations manifest on our shores.
These were the scenes that really put freestyle on the map back in the day, and arguably, what brought it into mainstream consciousness. Sure it was scripted, but so many couldn’t have understood the real depth to this on-the-spot improvisation and the real power it wielded in one’s personal arsenal that some of the best freestylers employ.
THE SCIENCE OF FREESTYLING:
Researchers in voice, speech, and language studied the brain activity of freestyling rappers using functional magnetic resonance imaging (fMRIs). They found that when a person spontaneously creates rhyming lyrics, the brain turns up certain regions while turning down others. As the brain activity shifts, the results showed that a unique neural network activates, suggesting that there are distinct pathways for improvisational creativity. Furthermore it was the peer reviewed validation by Siyuan Liu, Allen Braun, and a team of neuroscientists affiliated with the the National Institutes of Health (NIH) who published their research after studying brain activity of freestyle rappers using functional magnetic resonance imaging (fMRI scans). The findings showed that freestyling changes activity in the prefrontal cortex, the brain region associated with language and decision-making. The improvisation increases activity in the area responsible for thought and action but decreases it in the parts that control and suppress. The findings suggest that the flowing, freestyling brain can relax its neural constraints to allow freer oral expression of words and ideas.
Ahead of the February release of their new album, Midnight, Set it Off released two new singles looking to fans to help them decide which one should get the full scale music video treatment. You can listen to the tracks here.
Continue reading Listen to Set it Off’s 2 new singles: They’re getting fans to vote on which one to make into a music video