Contact:
editor@thenextrushmagazine.com
505/718 George Street, Sydney NSW Australia
Ph: +61 (0) 449 740 354
2019 Site Statistics:
Alexa Traffic Rank 4,824,931
720 articles published – reviews, interviews, news editorial, advertorial
181 unique visitors and 363 (2.00 per visitor) page views per day
20.461 unique visitors annually with a crawl depth of 1.5
1570 followers and subscribers
The next rush reader is
outgoing, sociable and active
The most read articles
were destination pop up events and experiences, movie, television and theatre reviews were more popular than dining reviews, however four times more people were interested in reading chef profiles, recipes or interviews around events and new releases. Fashion and Health were more popular than Technology and Motoring while free events, discount offers and hacks were seven times more likely to be read or clicked on.
The most downloaded items
were maps and event guides, or five times more likely to click through than a ticket purchase link.
The most watched videos
were of fashion runway shows and launch events. Readers were more receptive to long format featurettes rather than movie trailers.
Click thru rates
for ticketed events & information links in articles range from 4%-31%.
Editorial Philosophy:
The Next Rush is a hyper-local independent city publication that serves to put the spotlight on the people and activities in our communities that may have been missed by the mainstream.
Our curation of stories serves 5 core mandates:
Independent news articles written under a collective voice,
with select opinion pieces
Objectivity
Topicality of events
Expression of ideas, challenging conventional notions
of experience and social constructs
Spotlight on members, businesses and initiatives in our community…
From thought provoking stories of independent film, to original theatre works and locally produced music, to story presentation across multiple formats, peer reviewed works characterising trends and motivation and material expressions of lifestyle – how we interact with these ideas, shapes us as people. In turn, defines the language and consciousness of our culture. It’s an ongoing search for the next rush which can only be successfully achieved by having fun while on that journey.
Cross-Channel Reach:
Trending events, pop culture news, independent and/or local Australian entertainment are highly sought after. The Next Rush (TNR) Instagram audience has a preference for food and events, while Facebook TNR audiences are interested in family focused, entertainment and action packed activities. Linkedin TNR readers prefer news on technology, premium luxury goods, destination events and workplace social science research. Twitter TNR interests are community driven and people focused, responding to personality profiles or popular culture news of the day.
Socials & Peer Review:
For talent management firms, podcast interviews are now also available and marketed independently from The Next Rush hub.
Movie Ratings are awarded on IMDB only
1007 Followers*
The core demographic in this segment are females 25-44*.
Event listings are also collated here weekly.
Since January 2019, The Next Rush has been porting automated articles through the FB social page. A review of interaction from the last 6 months shows a preference for video content from this audience with an interest in entertainment, destination or action events surpassing editorial / posts from our other 7 major categories including Technology, Motoring and Fashion.
2007 Photo Uploads / 11.3 million views since 2016
Photo uploads / Static posts only with selective reviews
Re-writes and/or direct lifts are done specifically for venues targeting visitor markets.
A combination of locals with an emphasis on visitor markets in the listed regions*
8200 Followers*
The core demographics in this segment are males and females 18-25.
Once a food focused account (previously ‘Random Din Dins’, ‘Sydney Dinner and Events, Sydney Shenanigans, Hotel Escapades’ 2013-2015), the diversification of content in the past 6 months, sees a shift as we re-establish a new audience searching for the new scope of content now being presented that’s inline with the main website title.
Zomato: 1140 Followers*
Sydney
Brisbane
Perth
Melbourne
Manila
London / Manchester
424 Followers*
An intermediary for all Zomato reviews and all Website article posts.
1089 Connections*
The core demographic in this segment are 35-55 working professionals
67% are university educated / 9% with a masters degree
27% in a managerial or senior level position
Blanket dining reviews are no longer shared on Linkedin. This audience is very selective where they want to dine, are already well informed of the new places in town, but enjoy high quality visuals and news from premium dining destinations from the varying editorial that has been trialled between February and May.
145 Followers*
Email alerts advising of new daily posts are sent directly to the inbox of subscribers who have opted it through the homepage. TNR does not capture or hold this data.
Entertainment, Leisure & Technology:
editor@thenextrushmagazine.com (Sydney, NSW, Melbourne, VIC)
Dining / Consumer Products & Homeware:
Anita Munoz (Sydney, QLD)
anita@thenextrushmagazine.com
Health & Fitness:
Chris Walker (Sunshine Coast, QLD)
chriswalkerpt14@thenextrushmagazine.com
Lifestyle:
Christopher Haggarty
christopher@thenextrushmagazine.com
Fashion & Beauty:
Tri-Anh Nguyen (Sydney, NSW, New York, USA)
Features Editor (UK & Europe):
Lola Perrin (London, United Kingdom)
Features Editor (Japan)
Kat Stavrou (Tokyo, Japan)
Features Writer
Fernanda Nemetala (Brisbane, QLD)
Photography
Chris, Australian Press Agency
Getty Images Photography Agent
With thanks to our freelance writers,
contributors, consultants, collaborators and friends
past and present:
Victoria Tan, Richard Galea,
Joanna Zhang, Justine D., Jordan Spears,
Zain Mitchlan, Rebeccah Santos,
Casey Costelloe, Henrik Nordhus, Tyler Taylor, Alan Zurvas.
Cameron Bostock, Mariel
Business & Legal Story Consultant:
Reece Ramsden
Universal Pictures, Paramount Pictures, Feld Entertainment, Buena Vista International, Event Cinemas, Cirque du Soleil, General Motors, Porsche,
Australian Institute of Sport, Monash University, University of New South Wales,
IMG, Stanton & Co. Photography, Netflix Australia, Destination NSW, Crown Melbourne, Football Federation, Warner Bros., Sony Pictures, Korean Cultural Centre Sydney, Rydges Hotels & Resorts, Singapore Airlines, Tourism Western Australia, UFC, Qantas Airways, Hour Group.
Rebecca Varidel – Sydney Scoop
Oliver Russell-Cowan – RAD Season
Dan J. Kroll – Soap Central
Kurt & Sarah Charles – The Where To
Portfolio:
RAD Season, Sydney Scoop, Broadway World Sydney, The Chain
The Where To, InStyle Magazine, Central Sydney, Ciao Magazine, Hills Shire Times, Soap World, Fairfax Media, Fremantle Media, Disney Theatrical Group, News Limited.
