2019 Site Statistics:
Alexa Traffic Rank 4,824,931
720 articles published – reviews, interviews, news editorial, advertorial
181 unique visitors and 363 (2.00 per visitor) page views per day
20,461 unique visitors annually with a crawl depth of 1.5
1618 followers and subscribers
The next rush reader is
outgoing, sociable and active
The most read articles
were destination pop up events and experiences, movie, television and theatre reviews were more popular than dining reviews, however four times more people were interested in reading chef profiles, recipes or interviews around events and new releases. Fashion and Health were more popular than Technology and Motoring while free events, discount offers and hacks were seven times more likely to be read or clicked on.
The most downloaded items
were maps and event guides,
with readers five times more likely to click through than a ticket purchase link.
The most watched videos
were of fashion runway shows and launch events. Readers were more receptive to long format featurettes rather than movie trailers.
Click thru rates
for ticketed events & information links in articles range from 4%-31%.
The Next Rush is a hyper-local independent city publication that serves to put the spotlight on the people and activities in our communities that may have been missed by the mainstream.
Our curation of stories serves 5 core mandates:
Independent news articles written under a collective voice,
with select opinion pieces
Topicality of events
Expression of ideas, challenging conventional notions
of experience and social constructs
Spotlight on members, businesses and initiatives in our community…
From thought provoking stories of independent film, to original theatre works and locally produced music, to story presentation across multiple formats, peer reviewed works characterising trends and motivation and material expressions of lifestyle – how we interact with these ideas, shapes us as people. In turn, defines the language and consciousness of our culture. It’s an ongoing search for the next rush which can only be successfully achieved by having fun while on that journey.
The next rush reader values
lifestyle products / services and leisure activities
Trending events, pop culture news, independent and/or local Australian entertainment are highly sought after. The Next Rush (TNR) Instagram audience has a preference for food and events, while Facebook TNR audiences are interested in family focused, entertainment and action packed activities. Linkedin TNR readers prefer news on technology, premium luxury goods, destination events and workplace social science research. Twitter TNR interests are community driven and people focused, responding to personality profiles or popular culture news of the day.
Socials & Peer Review:
The core demographic in this segment are females 25-44*.
Event listings are also collated here weekly.
31.9% of incoming traffic through Google & Other search engines
105 articles appear in the top 20 listings of a Google Search
59.38% of all articles appear organically within
the second and third pages of Google search engine results pages
2007 Photo Uploads / 11.3 million views since 2016 on Maps
Photo uploads / Static posts only with selective reviews
@thenextrush – 58% Australia, 17% USA, 2% UK / 51% Female audience
@fashionrunwayjournal – 39% Australia: 11% Sydney, 10% Perth, 12% Adelaide, Brisbane and Melbourne, 14% USA, 4% UK / 53% Female audience
London / Manchester
The core demographic in this segment are 35-55 working professionals
67% are university educated / 9% with a masters degree
27% in a managerial or senior level position
Blanket dining reviews are no longer shared on Linkedin. This audience is very selective where they want to dine, are already well informed of the new places in town, but enjoy high quality visuals and news from premium dining destinations from the varying editorial that has been trialled between February and May.
Email alerts advising of new daily posts are sent directly to the inbox of subscribers who have opted it through the homepage. TNR does not capture or hold this data.
Entertainment, Leisure & Technology:
firstname.lastname@example.org (Sydney, NSW, Melbourne, VIC)
Dining / Consumer Products & Homeware:
Anita Munoz (Sydney, NSW)
Health & Fitness:
Chris Walker (Sunshine Coast, QLD)
Fashion & Beauty:
Tri-Anh Nguyen (Sydney, NSW, Melbourne, VIC)
Features Editor (UK & Europe):
Lola Perrin (London, United Kingdom)
Features Editor (Japan)
Kat Stavrou (Tokyo, Japan)
Fernanda Nemetala (Brisbane, QLD)
Chris, Australian Press Agency
Getty Images Photography Agent
With thanks to our freelance writers,
contributors, consultants, collaborators and friends
past and present:
Business & Legal Story Consultant:
Universal Pictures, Paramount Pictures, Feld Entertainment, Buena Vista International, Event Cinemas, Cirque du Soleil, General Motors, Porsche,
Australian Institute of Sport, Monash University, University of New South Wales,
IMG, Stanton & Co. Photography, Netflix Australia, Destination NSW, Crown Melbourne, Football Federation, Warner Bros., Sony Pictures, Korean Cultural Centre Sydney, Rydges Hotels & Resorts, Singapore Airlines, Tourism Western Australia, UFC, Qantas Airways, Hour Group.
RAD Season, Sydney Scoop, Broadway World Sydney, The Chain
The Where To, InStyle Magazine, Central Sydney, Ciao Magazine, Hills Shire Times, Soap World, Fairfax Media, Fremantle Media, Disney Theatrical Group, News Limited.