THE NEXT RUSH MAGAZINE
editor@thenextrushmagazine.com
3/288 Wattle Street, Ultimo NSW 2007 Australia
Ph: +61 (0) 449 740 354
Monthly Summary: September 30 2019*
A 41% increase in the number of articles produced on the previous month
A 54% increase in new visitors with the continued broadening of content scope
A 55% increase in page views despite a drop in pages read per session from 2.01 to 1.67 – the result of expanded previews and lead-in video summaries into many articles this month
Most popular topics among the top 30 articles most read this month – movie reviews, musician profiles, live entertainment news, interviews, fashion events and metropolitan city ticketed events
With increased international coverage from New York Fashion Week, International Motor Show Frankfurt, Downton Abbey UK and Sydney premiere, Brisbane & Sydney Oz Comic Con we saw a spike in visitors from the UK, Germany and USA.
September: 2512 visitors / 4207 views, reading
1.67- 2.3 pages per session with a crawl depth of 1.5
(August: 1159 / 2155 views, July: 1486 / 2802, June: 1432 / 2155)
Editorial Philosophy:
The Next Rush is a hyper-local independent city publication that serves to put the spotlight on the people and activities in our communities that may have been missed by the mainstream. The stories and ideas presented strike a balance between pop culture interest, empirical conversation and investigative journalism.
Our curation of stories serves 5 core mandates:
Independent news articles and opinion pieces
Objectivity
Topicality of events
Expression of ideas
Spotlight on members, businesses and initiatives in our community…
From thought provoking stories of independent film, to original theatre works and locally produced music, to story presentation across multiple formats, peer reviewed works characterising trends and motivation and material expressions of lifestyle – how we interact with these ideas, shapes us as people. In turn, defines the language and consciousness of our culture. It’s an ongoing search for the next rush which can only be successfully achieved by having fun while on that journey.
Should you choose to subscribe, articles are
published daily at 8am and you receive an alert. To minimise clutter in your inbox, articles are released in one batch with the exception of our Social Scene and Entertainment news which can be released in real time as news breaks. You can also ‘manage preferences’ to receive our articles daily, weekly or monthly in one go.
Our Team:
Consists of 7 core editors specialising in their respective fields while also working across all sections with a further 14 of our contributors in Brisbane, Adelaide, Melbourne, Perth and Darwin. Collectively they embody the next rush which is a thirst for knowledge, experience that spurs new dialogue and ways of thinking. They’re the coolest bunch to have at your next event. Learn more about them here
Distribution Strategy:
July to October
Cross-channel A/B Testing
Analytical assessment of cross-channel segments
Rebrand and/or separation, re-addressing format type
and narrative across channels
Dark posts
Listicle content styles
Trending newsjacks
Content development new territories: VIC, WA, NT
The next rush reader is
outgoing, sociable and active
Our audience:
Trending events, pop culture news, independent and/or local Australian entertainment are highly sought after. The Next Rush (TNR) Instagram audience has a preference for food and events, while Facebook TNR audiences are interested in family focused, entertainment and action packed activities. Linkedin TNR readers prefer news on technology, premium luxury goods, destination events and workplace social science research. Twitter TNR interests are community driven and people focused, responding to personality profiles or popular culture news of the day.
Click Thru rates:
for ticketed events & information links in articles range from 4%-31%
In one case tickets to Rufus Du Sol reports a 31% click thru rate to the ticket purchase page of their third concert as part of Vivid Sydney.
September: In select articles that included purchase links to tickets – 35 tickets were purchased to Marvel on Tour / 18 Marvel on Tour registrations for pre-sale codes, 3 tickets to Perth’s Shakespeare Festival, 3 to Circus Rio.
Most viewed videos: Cirque du Soleil – Kurios, Last Christmas Movie Trailer
Cross-Channel Reach:
In assessing the user journey and drilldown into each interaction point, we’ve opted to no longer execute cross-posts or keep them to a minimum.
Content curation and features are designed as stand alone pieces. Each article, static, motion post or tweet extends not only the overarching story/theme we present, but also the authors and their personal brands adding depth to the crossover audience experience.
Socials & Peer Review:
For talent management firms, podcast interviews are now also available and marketed independently from The Next Rush hub.
934 Followers*
The core demographic in this segment are females 25-44*.
From September, this channel reverts back to video only storytelling, which is the preferred method of consumption for this audience.
Event listings are also collated here weekly.
Since January 2019, The Next Rush has been porting automated articles through the FB social page. A review of interaction from the last 6 months shows a preference for video content from this audience with an interest in entertainment, destination or action events surpassing editorial / posts from our other 7 major categories including Technology, Motoring and Fashion.
Photo uploads / Static posts only with selective reviews
Re-writes and/or direct lifts are done specifically for venues targeting visitor markets.
A combination of locals with an emphasis on visitor markets in the listed regions*
8200 Followers*
The core demographics in this segment are males and females 18-25.
Once a food focused account (previously ‘Random Din Dins’, ‘Sydney Dinner and Events, Sydney Shenanigans, Hotel Escapades’ 2013-2015), the diversification of content in the past 6 months, sees a shift as we re-establish a new audience searching for the new scope of content now being presented. The youngest of our audiences, we revert back to static posts with selective cross-posts from the video only entertainment channel.
Zomato: 1127 Followers*
Sydney
Brisbane
Perth
Melbourne
Manila
London / Manchester
424 Followers*
An intermediary for all Zomato reviews and all Website article posts.
1089 Connections*
The core demographic in this segment are 35-55 working professionals
67% are university educated / 9% with a masters degree
27% in a managerial or senior level position
Blanket dining reviews are no longer shared on Linkedin. This audience is very selective where they want to dine, are already well informed of the new places in town, but enjoy high quality visuals and news from premium dining destinations from the varying editorial that has been trialled between February and May.
101 Followers*
Email alerts advising of new daily posts are sent directly to the inbox of subscribers who have opted it through the homepage. TNR does not capture or hold this data.
Entertainment, Leisure & Technology:
editor@thenextrushmagazine.com (Sydney, NSW, Melbourne, VIC)
Dining / Consumer Products & Homeware:
Anita Munoz (Sydney, QLD)
anita@thenextrushmagazine.com
Health & Fitness:
Chris Walker (Sunshine Coast, QLD)
chriswalkerpt14@thenextrushmagazine.com
Lifestyle & Social Scene:
Christopher Haggarty
christopher@thenextrushmagazine.com
South Australia, Western Australia,
Northern Territory:
Simon Russell
Fashion & Beauty:
Tri-Anh Nguyen (Sydney, NSW, New York, USA)
Features Editor (UK & Europe):
Lola Perrin (London, United Kingdom)
Features Editor (Japan)
Kat Stavrou (Tokyo, Japan)
Features Writer
Fernanda Nemetala (Brisbane, QLD)
Photography
Chris, Australian Press Agency
Getty Images Photography Agent
Victoria Tan, Richard Galea,
Joanna Zhang, Justine D., Reece Ramsden, Scott Gordon,
Jordan Spears, Zain Mitchlan, Rebeccah Santos,
Casey Costelloe, Henrik Nordhus, Tyler Taylor, Alan Zurvas.
With thanks to our freelance writers,
contributors, consultants, collaborators and friends
past and present:
Business & Legal
Story Consultant:
Reece Ramsden
Universal Pictures, Paramount Pictures, Feld Entertainment, Buena Vista International, Event Cinemas, Cirque du Soleil, General Motors, Porsche,
Australian Institute of Sport, Monash University, University of New South Wales,
IMG, Stanton & Co. Photography, Destination NSW, Crown Melbourne, Football Federation, Warner Bros., Sony Pictures, Korean Cultural Centre Sydney, Rydges Hotels & Resorts, Singapore Airlines, Tourism Western Australia, UFC, Qantas Airways, Hour Group.
Rebecca Varidel – Sydney Scoop
Oliver Russell-Cowan – RAD Season
Dan J. Kroll – Soap Central
Kurt & Sarah Charles – The Where To
Portfolio:
RAD Season, Sydney Scoop, Broadway World Sydney, The Chain
The Where To, InStyle Magazine, Central Sydney, Ciao Magazine, Hills Shire Times, Soap World, Fairfax Media, Fremantle Media, Disney Theatrical Group, News Limited.
*Updated monthly
