Tag Archives: Consumer Behaviour Millenials

86% of new users will stop using an app within 2 weeks of the first launch

As the datasets get bigger and the analytical tools more sophisticated, never before have we been able to gain such a comprehensive understanding of our customers and social networks as we strive toward core busiiness goals.

What apps are we downloading and using?  Why and why not?  What are the implications of these benchmarks that might influence the content served to users in this volatile environment?

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Continue reading 86% of new users will stop using an app within 2 weeks of the first launch

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