It makes sense for the pillars of fashion innovation, IMG to announce the first chapter of a three-year plan to embed sustainable practices in both the event and venue operations of Mercedes-Benz Fashion Week Australia (MBFWA) and Mercedes-Benz Fashion Weekend Edition (MBFWE). Both 2019 events will take place at Carriageworks in Sydney from 12-18 May.
L’Oreal Professionnel is the leading professional brand worldwide that pioneering hair artistry with innovation across three main areas of expertise: the Art of Hair Coloring, the Science of Haircare and the mastery of styling. Around 66 countries, L’Oreal Professionnel represents 300 000 salons. L’Oreal Professionnel has become a premium salon-exclusive brand, which co-develops products and services with Hair Artists, the best in their category, from all over the world. L’Oreal Professionnel empowers its million of Hair Artists to master and make all women stand out and feel unique. L’Oreal Professionnel is partner of major fashion shows in Paris, New York, London and Milan and can be found on backstages all over the world. The brand ambition is to maintain global leadership by always being connected to what women crave for everywhere in the world and building innovative services and exclusive and memorable in salon experiences via cutting edge innovations.
“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from Porsche Design and PUMA. The Kühlhaus Berlin event space offered the perfect setting for various perfor- mances, staged to showcase the progressive and dynamic nature of the collection.