In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland.  Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit.   Headquartered in La Chaux-de- Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques.

TAG Heuer timepieces are designed for those who love challenges. Their influence is enhanced by a unique communication based on three pillars: sport, lifestyle and heritage, embodying Tag heuer’s legacy and DNA.  Their partnerships and ambassadors illustrate an open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Aston Martin Red Bull Racing, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.

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