It isn’t often that different sports cross-promote, however in a first for NSW, the Australian Turf Club (ATC), AFL club GWS Giants and NRL club Wests Tigers have united to promote a new tourism product for Sydney’s West, called The Ultimate Weekend.
Spearheaded by Western Sydney Business Connection (WSBC) and funded by the NSW Government via its tourism and major events agency Destination NSW, the campaign is aimed at promoting Sydney’s West as a destination for fun, families, entertainment and sport.
With Longines Golden Slipper Day at Rosehill Gardens on 23 March and then GWS Giants playing Essendon Bombers at Sydney Showground Stadium, as well as Wests Tigers playing the New Zealand Warriors at Campbelltown Stadium on 24 March, the stage was set for an innovative collaboration to join forces and pool marketing resources.
Continue reading Sydney’s West the winner of sporting collaboration
Prepare to run free in a rich playground of cultural wonder, as Parramasala returns to Parramatta from 15 – 17 March 2019. The Festival promises to take things to the next level with the biggest celebration of Sydney’s vibrant cross-section of cultures yet: from South American to Middle Eastern, Indigenous Australian to South East Asian, and everything in between. Crowds will also enjoy the breathtaking Opening Night Parade; the inaugural Long Table Sunday Brunch, a shared multicultural and interfaith feast for all members of the community; and the World Food Market, offering a culinary passport to a mouth-watering array of delectable delights, from Indian to Greek, Singaporean to Nepalese, featuring a special airline ticket giveaway competition courtesy of Singapore Airlines.
