For millions of Australians, each day begins with a hot cup of coffee in order to activate our brains for the working day. The morning coffee run also acts a social lubricant, a creature comfort and, for some, a non-negotiable ritual.
But what if coffee aficionados could get the same effects from their morning latte by simply responding to cues that make them think of coffee – including the smells, sights and sounds?
New international research by Monash University and the University of Toronto has found that the placebo effect of coffee can heighten arousal, ambition and focus in regular drinkers without them actually consuming the beverage.
Continue reading Espresso yourself: Coffee thoughts leave a latte on the mind
