Vogue YOOX Challenge: The Future of Responsible Fashion

Founded in 2000, YOOX is the world’s leading online lifestyle store for fashion, design and art offering an endless selection of products, including a wide range of designer clothing and accessories for men and women by the world’s top designers, a unique array of designer objects, exclusive collaborations with renowned international artists, brands focusing on social and environmental responsibility and children’s fashion.

On Saturday evening, in the picturesque desecrated church of San Paolo Converso, YOOX and Vogue Italia celebrated the launch of the “Vogue YOOX Challenge – The Future of Responsible Fashion”: the scouting scheme that aims to provide support and mentorship to designers, creatives and start-ups that are boldly investing towards a more responsible and sustainable approach.

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For YOOX and Vogue Italia, supporting a new conscientious generation of talents and creatives is a challenge that must be faced to conceive a better future and increase awareness within the fashion system.

The challenge has been officially launched during Milan Fashion Week and will end in September with the selection of up to ten finalists by a scientific panel of sustainability experts. An international jury will evaluate the projects presented by the finalists during the September 2020 Milan Women’s Fashion Week and appoint a winner, who will receive the award and be celebrated in February 2021. In addition to the ongoing support by YOOX and Vogue Italia in terms of distribution, communication and mentoring, the winner will receive a cash prize of €50,000 to execute the project.

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(L-R) Federico Marchetti,_ Anna Wintour and Emanuele Farneti

The international jury includes: Federico Marchetti – Chairman and CEO of YOOX NET-A-PORTER GROUP; Emanuele Farneti – Editor-in-Chief of Vogue Italia and L’Uomo; Sara Sozzani Maino – Deputy Editor-in-chief Vogue Italia and Head of Vogue Talents; Liya Kebede model, actress and women’s rights activist; Amber Valletta, model, actress, activist; Lisa Armstrong – Head of Fashion at The Telegraph; Alice Ben Arous – Chief of Staff of Fashion & Accessories division and member of CSR Committee, Richemont; Carlo Capasa – President of the Italian Chamber of Fashion; Rosario Dawson – actress, activist, and co-founder of Studio 189; Orsola De Castro – founder of Fashion Revolution; Tonne Goodman – sustainability editor of American Vogue; Eva Herzigova – model and Editor-at-Large of Vogue Czechoslovakia; Suzy Menkes – Editor of Vogue International; Clare Press – Presenter of the Wardrobe Crisis podcast; Dilys Williams – Director of the Centre for Sustainable Fashion of the London College of Fashion.

The scientific committee is composed by: Alex McIntosh, Founder and Creative Director of Create Sustain; Giorgia Roversi – Director of Sustainability and Inclusion of YOOX NET-A-PORTER GROUP; Francesco Perrini – Ordinary Professor of the Department of Management and Technology of Bocconi University; Francesca Romana Rinaldi – Director of the Master in Brand & Business Management and the course of New Sustainable Fashion of the Milan Fashion Institute (an inter-university consortium composed by Bocconi University, Università Cattolica di Milano and Politecnico di Milano); Elisa Pervinca Bellini – Sustainability and Talents Editor of Vogue Italia and member of CN Global Employee Council on Sustainability.

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Aya & Ami Suzuki

The event was attended by international guests, who were welcomed by Federico Marchetti, Emanuele Farneti, Amber Valletta and Liya Kebede; amongst them: Karolina Kurkova, Coco Rocha, Bianca Balti, Anna Wintour, Suzy Menkes, Carla Sozzani, Maurizio Cattelan, Francesco Vezzoli, Aya and Ami Suzuki, Nataly Osmann, Miriam Leone, Greta Ferro and Arthur Arbesser.

Toasts were drunk in wines provided by the event’s beverage partner, Masi Agricola. A leading producer of Amarone, the winery produces superb Veneto wines with strong links to their land and its values. It uses local grape varieties, traditional methods and constantly updated technology to bring its wines and their image to the world’s highest standards.


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