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Australia’s only Moissanite and lab-grown diamond store, has recently opened the doors of its brand new flagship store in Sydney. Dedicated to superior craftsmanship and undeniable beauty, Moi Moi Fine Jewellery is redefining premium quality jewellery that doesn’t cost the earth.  The extraordinary new store is located in the Queen Victoria Building in Sydney and is timeless, tasteful and elegant. With colour pops from the plush fuchsia carpet and furniture, this store stands out amongst the rest. The new Moi Moi Flagship store is a hybrid store that is technology based and customer based. The flagship combines e-commerce with traditional bricks and mortar retail to give their clients a seamless buying experience. To celebrate the store’s opening, Moi Moi will be holding a Flagship Opening sale, offering customers up to 30% off full priced items. 

This Australian owned family business was established in 2004 with the goal to help brides achieve their jewellery goals on their special day with lab-grown jewels such as Moissanite and Lab-grown diamonds. The team are pioneers of creating jewels and fine jewellery in Australia, with all pieces designed in-house. Founders and sisters, Lauren Sommer and Alana Weirick introduced Moi Moi’s very own Moissanite, SUPERNOVA Moissanite, and other lab-grown jewels (lab-grown sapphire, ruby and emerald) to Australia in 2004. In 2019 Lauren and Alana brought LAVANA Premium Lab-Grown Diamonds to the Australian market. The name LAVANA contains a little piece of each sister, combining both their names. 

Owner, Alana Weirick commented “We love creating jewels and we believe lab-grown diamonds and Moissanite offer majestic beauty with incredible value.” 

With the recent lockdowns across NSW and other regions of Australia, retailers are stepping up with unique ways for Aussies to shop online.
The Moi Moi home try on service allows customers to order sterling silver sample versions of their custom designed jewellery straight to their home to try for 7 days. Simply choose your design, pay the $100 refundable deposit and Moi Moi will ship your samples straight to your door.  This service is not just limited to silver samples, you can also order a lab-grown diamond or Moissanite stone in the jewellery of your choice or just on its own. So you can see one of the gorgeous lab-grown diamonds or Moissanite gems in the flesh without the commitment.  In fact, a customer just yesterday used the Moi Moi home service to purchase a huge 25-carat emerald cut Moissanite stone (worth $18,000). The service also allows Sydneysiders in lockdown to take advantage of Moi Moi’s largest sale of the year, their flagship store opening sale which offers up 30% off their signature jewellery. Moi Moi also offers virtual consultations where customers can experience a personalised shopping experience with one of the experienced team members. This virtual consultation offers customers that can’t come into the store a way to talk to the team face to face and answer any questions they may have before purchasing their jewellery. Here customers can speak with the team about the samples that they ordered, what they like, what they don’t and tailor their jewellery to the way they want it. 

LAVANA Lab-grown diamonds are real diamonds. They have the same crystal structure, composition, physical and optical characteristics of mined diamonds. LAVANA lab-grown diamonds are made using a High Pressure-High Temperature method. Tiny pieces of diamonds called ‘seeds’ are placed into a piece of carbon, then using a press, the carbon is forced around the seeds. The pressure and heat from the press start to melt the carbon, melting around the seeds to form a larger diamond. It is then carefully cooled and hand-cut, ready to be made into a gorgeous piece of jewellery.

LAVANA Lab-grown diamonds are more environmentally friendly and are an ethical alternative to mined diamonds. They do not negatively impact the environment compared to mining a diamond. Whilst electricity is used in growing a diamond, its consumption is insignificant. Choosing a lab-grown diamond not only helps to minimise your environmental footprint but offers a conflict-free diamond with a guaranteed source of origin. LAVANA Lab-grown diamonds are also much more affordable and will save you around 50% – 70% as opposed to mined diamonds. 

SUPERNOVA Moissanite is a completely unique jewel with more brilliance, more fire and more lustre than any other jewel. SUPERNOVA Moissanite offered by Moi Moi is the best Moissanite on the global market. It is colourless, has VVS clarity and will last forever. Typically a Moissanite jewel will be 90% cheaper than a mined diamond and it is extremely difficult to tell the difference between the two. They even shine brighter than a mined diamond! 

Managing Director, Lauren Sommer commented: “Australian women have wholeheartedly embraced SUPERNOVA Moissanite and LAVANA lab-grown diamonds for their exceptional beauty and great value. We are now proud to expand our business with our new flagship store providing a luxurious and exciting shopping experience. 

Lab-grown diamonds and Moissanite aren’t the only lab-grown jewels available at Moi Moi. Moi Moi is also renowned for exceptional lab-grown Rubies, Emeralds and Sapphires. These lab-grown gemstones are made in Italy which are regarded as the best in the world. 


Sydney: Archie Brothers Cirque Electriq Sydney: 75 O’Riordan Street, Alexandria NSW 2015.
Melbourne: Archie Brothers Cirque Electriq Melbourne, The District 440, 440 Docklands Dr, Docklands VIC 3008.
Brisbane: Archie Brothers Cirque Electriq Toombul, 1015 Sandgate Rd, Nundah QLD 4012.

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