Actively championing the sentiment of life, in a Kahlua survey of millennials, over 90% said it’s important to live in the moment, while more than half have missed an important moment because they were trying to capture it for their social media chanels.  The irony!

The Zero Likes Given exhibition by Kahlua, hosted by ‘Orange is the new Black’ actress Jackie Cruz, calls on people to remember what real life is about and to enjoy life in the moment.   The initiatives hopes to liberate as an opportunity to brush up on skills that involve genuine human connection by substituting their virtual sense of selves and appreciating real life moments.

Kahlua’s study also found more than a third of people check for likes a minute or less after posting.
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