As many know blue denim is the only colour I allow myself to wear, so I was thrilled when I heard Diesel was designing the bottle. Now my bottle of Disaronno I keep in my closet doesn’t look out of place! The launch of this epic collaboration of two Italian brand titans was such a nice event, the space, the vibe, the crowd – Belissimo!
The Saronno Italian liquer, Disaronno® is constantly changing its look, and in it’s latest incarnation, steps in to classic signature denim textile in a limited edition collaboration with Breganze fashion label, Diesel.
The luxurious amber liquer forms the base of many popular cocktails and potions, and is a hit on the rocks with its almond distinction using a recipe that has remained unchanged since the 16th Century.
Disaronno wears Diesel is a limited edition bottle wrapped in an eye-grabbing denim pattern, representing Diesel’s signature fabric.
The design reflects the synergies of the two brands: both are world-renowned, Italy-based companies that share a strong focus on promoting creativity and originality.
“Every year, the announcement of the Disaronno Limited Edition collaboration is an important international occasion, which we always look forward to. This year, the Disaronno bottle, with its unmistakable shape, takes on an unexpected look full of character. It is the perfect blend of Italian style and modernity,” said Augusto Reina, CEO of ILLVA Saronno Holding.